The unique relationship between Teva Sport Sandals and Direct Impression Business Services has allowed Teva to enhance sales and its customer relations. The use of direct mail has offered Teva many advantages that could not be found using traditional forms of media.

Perhaps the most important advantage of direct mail is its targetability. Direct Impression maintains Teva's customer database and provides qualified leads via segmented lists. Through these tools, Teva can rest assured that its mailings are going only to the those who have an interest in their sandals. This targeted mailing list has also decreased waste coverage signifigantly. This is one of the largest disadvantages associated with traditional media.

Teva has also found the measurability of direct mail to be a major advantage. Teva knows who they send direct mail to. With this knowledge, they can measure the effectiveness of their mailing by the amount of sales generated from those specific people. No other medium offers the opportunity to accurately calculate the effectiveness of promotional campaigns.

Creating awareness has been one of the tools that has made Teva the top selling sport sandal in the world. Direct mail offers businesses the opportunity to reach as many people as they want as often as they want at a relatively low cost per contact. Whether the market plan is selective or intensive, direct mail offers the ability to reach all of your target market.

Teva has seen sales dramatically increase since its adoption of direct mail as a promotion medium. John Kalinich, Chief Operating Officer of Teva Sport Sandals has been pleased with the results of direct mail. "Customers are no longer complaining about requesting a catalog and it taking too long to arrive. By not having to concern ourselves with the mailing of catalogs, we are able to focus on other important work.”

Realizing the emergence of Internet Commerce, Teva recently contracted Direct Impression to market its Teva 2000 website. This is further evidence of how Teva has chosen to market directly to its end consumers, thus creating sales and customer service success. Visit Teva Sport Sandals at www.teva.com.